Reviews
Do online reviews help customers choose a local business?
97% of surveyed US adults said they read reviews for local businesses. What happens after they read yours?
Read the findings →IMS Revenue Intelligence
Research worth sharing. Ideas worth using.
Credible findings, explained in plain English. See what the research says, what it doesn't say, and what it might mean for your business.
Featured original IMS research
What our med spa outreach audit revealed
Explore the original IMS missed-call study and the methodology behind its findings. This resource remains on its existing page.
Read the IMS study →Research library
Explore the findings
Four researched resources · More topics under review
4 resources shown.
Referrals
How can service businesses make customer referrals easier?
Personal recommendations carry trust. Make it easier for customers to introduce a friend.
Read the findings →
Website experience
Can a slow mobile website lose potential customers?
A historical mobile-speed finding points to a question worth testing on your own website.
Read the findings →
AI search
What do AI search summaries mean for local business websites?
AI summaries may change how people reach websites. Measure useful actions, not just visits.
Read the findings →Want to use a graphic in your marketing? Read the sharing and credit guidelines.